Our Story

About

Our Story

A story shaped by heritage, stone and craft

Stones Luxury began with an idea. But the story behind that idea began much earlier. Founders and brothers Majd and Rami Abugoush grew up surrounded by the visual richness of Eastern heritage and the enduring presence of stone in the region. Through their mother’s hand embroidery, they learned the patience, precision and beauty of handmade work — and the stories that can live within an object. Watching their mother transform traditional motifs and scenes by hand left a lasting appreciation for the care behind every meaningful detail.

01

The Beginning

The first piece was completed at home in 2006, where the earliest experiments began. Encouragement from family and friends gave the idea confidence to grow.

In 2008, the idea became a company. The ambition was never simply to establish a business, but to build a brand with its own identity and creative language.

Monumental natural stone sculpture in a warm limestone interior

02

From Stone to Art

Stone was a natural choice: deeply connected to the region’s architecture, landscape and history, enduring yet individual in every piece.

Beginning locally with bespoke works, Stones Luxury explored what stone could become beyond its traditional uses. Collaborations with architects, interior designers and private clients expanded the work into sculptures, wall art, lighting, basins and other bespoke creations, often combining stone with marble, copper, leather and glass.

What began as an idea became a brand. What began at home became a craft. And what began with stone became a way of creating identity.

03

Always Evolving

Our techniques, forms and understanding of materials continue to evolve. Every project teaches us something, every experience adds to our knowledge, and constructive criticism creates another opportunity to improve.

What remains constant is the pursuit of something better, stronger and more beautiful.

Natural stone materials

04

Stones Luxury Today

Today, Stones Luxury is an international brand with branches and representatives across eight countries, and showrooms in Jordan, Saudi Arabia, Qatar, Bahrain and Palestine.

Yet our purpose remains unchanged: to create contemporary, bespoke artworks that give spaces a distinctive identity — pieces that stand on their own while belonging naturally to their surroundings.

What began as an idea became a brand. What began at home became a craft. And what began with stone became a way of creating identity.

05

A Wider Creative Language

As the work developed, so did our collaborations and reach. Working with architects, interior designers and private clients allowed each new commission to test a different scale, purpose and relationship with space.

This evolution expanded the studio beyond wall art into sculpture, lighting, basins and bespoke objects, often bringing stone into dialogue with marble, copper, leather and glass.

Vertical stone wall art with golden patterned details in a light-filled living room